This interactive visualization, designed for GE's Ecomagination initiative, allows you to calculate the energy consumed by common household appliances. The grid of icons re-sorts according to the parameters you select, one of which includes turning measures of energy consumption into familiar appliance-specific units of usage. Designed with Lisa Strausfeld, Hilla Katki and Adam Suharja.

Press: Gizmodo, Lifehacker, Fast Company, TreeHugger

Recognition: AIGA 365: Design Effectiveness (2011), Type Directors Club TDC 57

This piece is part of the Museum of Modern Art exhibition Talk to Me, which explores "the communication between people and objects," and runs until November 7th, 2011.









For five of the appliances, you can calculate the approximate time it would take to recoup the cost of purchasing an Energy Star replacement.